Why Earn a Degree in Communication? Discover this Exciting Career


Thursday, September 24, 2020

Studying communication can be a rewarding and fascinating area of study. Plus, earning a communication related degree can bring many new opportunities for different career paths.



Human beings need to communicate. As gregarious beings, we long for socialization because communication is crucial for a healthy development. 

Communication is crucial for all of us to function as a civilized society. Whether it is face to face or through social media, communication plays a key role in our everyday lives. It is present in almost everything that we do. 

Even though it seems very easy to communicate, there is so much information available nowadays that it can present a hurdle when it comes to seeing through misinformation. The overwhelming overload of information can present a challenge for many people who aren't capable of differing between reliable and unreliable sources. 

Why is it important to study Communication?


A degree in Communication will allow you to understand how to effectively communicate and navigate the world of information. This skill can help not only in your everyday life to communicate with others, but also to set you up for success in a number of different career paths.

Studying communication can help you discover the interdisciplinary factors of this field of research. It can also allow you to find out how communication between people has changed over time. Communication programmes are often comprised of humanities, liberal arts, social sciences, and media practice. 

Those who study communication may also be interested in languages, politics, and culture. It may seem impossible to keep up with the constant change that the virtual world, social media, and mass media go through. However, communication students are able to stay current on the changing trends in media. 

How can earning a Communications degree be beneficial?


Communication professionals working in companies need to be able to understand consumers. Some reasons why studying communication can be beneficial are:
  • It can improve the way in which we see others, develop and manage relationships and work with others effectively.
  • It develops important life skills, such as critical thinking, problem solving, conflict resolution, team building, public speaking, among others.
  • It is necessary in nearly every workplace. Even though communication skills are viewed as “soft skills”,  they are essential to performing well in all types of environments. 
  • It will provide you with emotional literacy. This means that you will not only be able to understand your emotions and use them wisely, but you will also be capable of understanding others’. This is a very important skill because it helps manage others and work as a team in an efficient way. This skillset is very sought after by any employer according to research.
  • It is growing in importance and relevance due to our increasingly globalized, connected world. Not only will you stand out in a crowded applicant pool, you will also have the skills to advance in your career and to become a valued asset on your team. 

Studying communication is not only important if you are willing to be an employee, but for employers as well. Communication informs and persuades, motivates and encourages, and even comforts and consoles. Being open and honest with your employees is the first step toward developing a culture of trust. And they should pay you back tenfold with dedication and loyalty. If you want to cultivate a close-knit business environment, good communication is the key.

What Career Opportunities do Communication Professionals can expect to have?


There is a wide variety of fields in which communication professionals are sought after, and the number is increasing by the day. Job opportunities may include, but are not limited to:
  • Journalism
  • Media
  • Marketing
  • Advertising
  • Human Resources
  • Sales Management
  • Social Media Management
  • Broadcast engineer
  • Social media director
  • Speechwriter

Where to study Communications?


Below appear the universities that offer the best programmes in Communication in South Africa:

University of Johannesburg
University of the Witwatersrand
Stellenbosch University
North West University
Helderberg College of Higher Education
The Independent Institute of Education

Click here to see all the programmes in communications available.




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