3 Common Mistakes in Marketing Strategies

Wednesday, April 21, 2021

Many universities offer in-person and online programmes related to marketing that prepare professionals in the field. However, even professionals can make mistakes, and these are the most common ones.

Each year, more and more students decide to enrol in in-person and online programmes (such as in-person and online masters degrees) related to marketing. It is because this discipline has gained popularity in recent years. However, despite its popularity, professionals who graduate from these in-person and online masters degrees often make the same mistakes.

So, it comes in handy to know what those mistakes are. By knowing them, both graduates and students from these in-person and online programmes can avoid making them. Therefore, here are the most common mistakes made by marketing professionals.

Aiming at a large audience

Of course, every company wants to sell as many of its goods and services as possible. To do so, many times they engage in the use of strategies that try to appeal to as many people as possible: From teenage students to middle-aged men. 

It is obvious that a strategy like this can not work, because you can not appeal to everyone. So, what professionals who impart classes in these in-person and online masters degrees recommend is that you should narrow your audience as much as possible, and plan your strategies according to a certain demographic with specific interests. It will result in a more effective marketing strategy and, consequently, more customers.

Focusing on personal interests rather than on the customers' needs

During these in-person and online masters degrees, it is common to hear that what matters most are the customers’ needs and wishes. However, on many occasions, graduates from these in-person and online programmes focus on themselves rather than on the customers.

Since this happens all the time, professionals often advise students of these in-person and online masters degrees by telling them to ask themselves: Why am I creating this content? And if the answer is not related to the customers, they should rethink and focus on them.

Copying your competitors

You can not use the same strategy to promote every product you have and to appeal to all of your customers. By the same token, there are not any existing strategies that can be effective in every company. Therefore, it does not matter if your competition is, for instance, successful by using social media as a way to promote their products. That technique might not be appealing to your audiences or the best way to showcase your products.

So, during these in-person and online masters degrees, professionals are very clear: Never imitate your competitors. You will learn more by failing applying your ideas than by doing so using someone else’s.

Which institutions offer in-person and online masters degrees related to marketing?

In South Africa, the number of in-person and online programmes is high and ever-growing. However, when it comes to this particular field of study the best option might be the Master of Philosophy in Marketing offered by the IMM Graduate School. It is just one of the master's degrees available in this institution, and it has a length of two years.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by visiting our website: www.topuniversities.co.za

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