Marketing: A Field Full of Possibilities


Thursday, March 4, 2021

In-person and online programmes related to marketing have a lot to offer, and students are starting to notice it.



The number of students who enrol in in-person and online programmes such as in-person and online certificates related to marketing increases every year. Why? Because this field offers many career opportunities linked to the most diverse work environments.

People who graduate from in-person and online certificates related to marketing can, for instance, work for a big company as a part of the marketing department. There, they will design, schedule, and launch different types of campaigns. Some of them will be directed to a specific segment of the company’s public, and others will be aimed at the general public. Whatever the case might be, they will have to apply all the knowledge and skills they have acquired during the course of their in-person and online programmes related to marketing.

However, graduates from these in-person and online certificates can also work in smaller companies as heads of marketing. There they will probably have more creative freedom and will be the ones trusted to design and launch different campaigns (smaller, of course), often via social networks. Therefore, they will be applying all the knowledge and skills they have acquired during the course of their in-person and online programmes but intending to increase a company’s popularity.

Finally, they can also freelance and be hired by different customers (whether they are companies or just individuals) as consultants for different strategies they are planning. In that scenario, graduates from in-person and online programmes related to marketing will be applying their knowledge and skills in order to determine whether or not a strategy is well crafted.

Which institutions offer in-person and online certificates related to marketing?


In South Africa, the number of in-person and online programmes available is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Higher Certificate in Marketing offered by the IMM Graduate School. It is just one of the online certificates this institution has to offer, and it has a length of one year.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by clicking here.




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