Nelson Mandela University

Nelson Mandela University

Bachelor of Arts Honours in Corporate Communication

The Bachelor of Arts Honours in Corporate Communication in Communication and Media is offered by Nelson Mandela University.

Program Length: 2 YEARS.

Bachelor of Arts Honours in Corporate Communication offered by Nelson Mandela University at the Faculty of Humanities

The BA Honours (Corporate Communication) will provide students with specialized knowledge of the subject content and understanding of theories related to the study of communication, organisational communication and corporate communication. Although the focus is on critical analysis of communication, the programme will deliver graduates who, through acquired critical insight into the function of corporate communication, will be able to research specific planning and intervention strategies in an applied context.


Through this, graduates will be able to make applied scientific and strategic contributions to the practice of
corporate communication in service of a democratic South African society.

The core modules in Media Research Methodology (LMC401) and the Treatise (LMC425) contribute to the ability of the students to acquire wide-ranging, advanced and specialised knowledge and research capabilities within and across the field of Corporate Communication, Communication Studies, Brand Communication; Organisational Communication and New Media and to be able to use a full range of advanced analytical and descriptive instruments in the area of corporate communication theory, communication studies, and branding and brand communication theory and undertake research in various contexts.

Career fields
Advertiser
Broadcast Presenter
Journalist
Linguist
Public Relations Officer
Media and Communication Practitioner
Copywriter

Modules
Compulsory Modules
Media Research Methodology
Treatise
Corporate Communication

Select a minimum of 45 credits:
Communication Studies (25)
Brand Communication (25)
Critical Approaches to Media Design (25)
New Media Cultures (25)
Internship and Work-based Learning (20)







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