Why is Data Analytics Important?

Thursday, April 1, 2021

The number of in-person and online programmes related to Data Analytics only keeps growing, and that leads us to ask: Why is it important?

When you are trying to find which of all the in-person and online programmes (such as in-person and online certificates) available you should study, one of the main things you should consider is how demanded are professionals in that field.

The thing with in-person and online certificates related to Data Analytics is that professionals who graduate from them are demanded more now than ever. This is due to a central reason: Companies are beginning to understand how game-changing Data Analytics is in their overall functioning.

Why is it game-changing?

Improve your targeting

Professionals who graduated from in-person and online programmes related to Data Analytics can use their knowledge to determine which kinds of advertisements generate more engagement with the company’s audiences. Of course, this will allow the company to redirect their advertising investments to the most effective channels, allowing it to use that saved money for different purposes.


Another benefit companies gain by hiring graduates from these in-person and online programmes is that they can, by analysing data, identify future trends. This goes for every field: From new advertising campaigns to product development or even packaging design.

Therefore, the company can use the knowledge and skills professionals who earned those in-person and online certificates have, to stay one step ahead of the competition in terms of both creativity and efficiency.

Lower your expenses

By analysing data, graduates from these in-person and online programmes can also determine which areas of the company are being over-financed concerning the resources they need and which ones are receiving less than what they should. Therefore, once the data is compiled, the people in charge of the company's finances can redirect the economic resources to the departments that need it the most.

Which institutions offer in-person and online certificates in Data Analytics?

In South Africa, the number of in-person and online programmes available is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Higher Certificate in Information Systems Data Analysis offered by the Pearson Institute of Higher Education. It is just one of the many online certificates available in this institution, and it has a length of one year.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by visiting our website: www.topuniversities.co.za

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