Everything you need to know about: Bachelor’s Degree of Business Administration in Marketing


Wednesday, November 11, 2020

Administration is one of the most popular fields of study in higher education. The economy is one of the most important aspects of society, and every professional has their own perspective.



Many students choose Administration as their field of study when they enter higher education. Now, there are some differences between the multiple degrees you can aspire to earn (depending on the university you chose, the length of the programme, and many other factors).

A bachelor’s degree of Business Administration in Marketing is one of the best choices you can make if you want the economy to be your field of study, especially if you are able to pursue it through online learning. 

So, as this bachelor’s degree’s name states, you would also be learning about marketing: its bases, role in the economic area, and some techniques to add a plus to your overall business knowledge.

What does this mean?

Well, during your in-person or online learning you would be acquiring both skills and knowledge related to buyer’s behaviour, as well as selling and promotion techniques, all under the wide umbrella of marketing strategies. So, this bachelor’s degree would prepare you to be a part of every step of the process: from the developing of goods and services to the selection of target markets, to promotion and distribution.

Now think about the economic side of this bachelor’s degree: knowledge in accounting, finance, business strategy and many more. Both of these aspects (economics and marketing) would be combined constantly during your professional development, giving you a perspective with a double foundation.

So, where can you pursue this bachelor’s degree? 

As I have stated before, having the opportunity to pursue this bachelor’s degree through online learning would be a plus. Therefore, The Independent Institute of Education is my recommendation for the day. 

The IIE offers you the chance to pursue this bachelor’s degree through online learning, and it has a minimum length of three years. This bachelor’s degree (whether you pursue it via in-person or online learning) also focuses on conceptual relevance, emphasizing in applied theory.

Also, to give you a little preview some of the courses you would be attending, here is a small list: 

  •  Business Management 1A
  •  Digital Citizenship
  •  Business Law
  •  Consumer Buyer Behaviour
  •  Marketing Research

So, if you have already made up your mind and want to get more information on this bachelor’s degree, its subjects, and the in-person and online learning methodology, you can click here.




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